Welcome again to our Top 10 posts of 2019! Final week we featured the primary half of our prime 10, and now we share the remaining. Seize your espresso and maintain onto your glasses for extra studying enjoyable.
5 Errors to Keep away from When Creating Eloqua Campaigns (and How you can Do It Proper)
Creating e mail advertising campaigns inside Eloqua is arguably the core performance of the device… however what if I advised you that you simply have been doing it flawed? So long as an e mail goes out to its supposed audience, you’re doing it proper, after all — however there’s all the time room for enchancment and my 5 suggestions simply might enable you to do it higher! Learn on for 5 errors to keep away from when creating Eloqua campaigns.
Fundamentals of Oracle Eloqua Responsive Types
As Eloqua rounds out its new Responsive asset builders, we’ve the brand new Responsive Type Editor. You will have seen our publish on the Responsive E mail and Responsive Touchdown web page editors. Now we’re going to discuss in regards to the Responsive Type Editor.
This new type design editor, like the opposite responsive editors, is a drag and drop interface that allows you to create totally responsive kinds with out touching that tough code. You’ll be able to view the shape html and duplicate and paste if wanted. Proceed studying.
The 5 Ws of Planning Your CRM and Oracle Eloqua Integration
Whether or not your CRM and Eloqua platforms are mature or new, each integration story ought to embrace the 5 Ws to collect the mandatory info for a contented ending:
- WHY – Seize the objectives for this venture and establish how success shall be measured.
- WHO – Choose a core group that features the 5 key roles.
- WHERE – View the information from the angle of every CRM and Oracle Eloqua platform.
- WHAT – Decide the entities, applications and fields required to help the enterprise objectives.
- WHEN – Create a venture plan with duties and milestones that can meet the launch date.
Migrating to First-Occasion Cookies with Eloqua Web site Monitoring Scripts
Quite a lot of Eloqua’s performance depends on it having the ability to monitor guests to your web site. To do that, Eloqua depends on cookies, that are in flip depending on how your monitoring script is configured. (If you happen to’re unfamiliar with cookies and why you’d need to use one sort over one other, learn this weblog publish: Anybody need a web cookie?)
Now that Mozilla Firefox has joined Apple Safari in blocking third-occasion cookies by default, each present and new Eloqua customers have to rigorously contemplate what sort of script, and therefore cookie, to make use of with their web site. Collectively, the 2 purposes symbolize 20% of all browsers getting used at present, which suggests entrepreneurs might lose the flexibility to personalize, set off, and monitor campaigns for a big portion of their viewers. Be taught extra.
SPF, DKIM, and DMARC – What are they and the way do they work
For entrepreneurs within the technical points of e mail deliverability, it gained’t be lengthy earlier than you come throughout the acronyms SPF (Sender Coverage Framework), DKIM (Area Keys Id Administration), and DMARC (Area-Primarily based Message Authentication, Reporting and Compliance). Moreover being catchy jargon, understanding these ideas and what they do is essential to managing the e-mail deliverability of your organization, notably in the case of organising your Eloqua occasion.
So, earlier than I write about what SPF, DKIM, and DMARC can do, let’s be clear about what they can’t do: They can not, by themselves, be a panacea for any e mail deliverability woes. All three may also help you develop an awesome sender fame amongst ISPs and different e mail recipient techniques; nonetheless, in the event you negate to observe good e mail practices, SPF, DKIM, and DMARC gained’t prevent. Learn extra.
If you happen to missed half one, test it out.
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